
Kinase Briefings
We share Kinase expertise with regular insights into digital marketing.
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Google Just Changed Text Ads - Here’s How To Take Advantage
Google continues to refine its ad platform, and the latest updates focus on leveraging AI to maximize ad performance
Disruption From a Great Cute Whale
DeepSeek has shocked shareholders, AI chatbot users, other Chinese AI companies, and now tech opinion writers around the world
Oliver’s Travels and Kinase - staying ahead
We look back on what has made this partnership a success, and talk to Oliver’s Travels co-founder Oliver Bell for his take
Kinase are finalists for UK Paid Media Awards
What a wonderful start to the year - Kinase has been nominated for the UK Paid Media Awards!
Big Trouble for Google UK?
The UK’s competition authority now investigating the search giant’s competitiveness and potential data monopoly
5 Challenges for Digital in 2025
It’s going to be an unpredictable, turbulent year. Things seem to be moving fast and digital marketing will need to be a key driver for sales and stability for a lot of businesses.
Three Christmas Ghosts of Google Past
Our Secret Digital Veteran returns, with a ‘respectful whistle’ and a review of three times Google played the magician with Google Ads
Face to face - meeting James Monaghan
We caught up with our Client Services Director on a life in PPC, and what he wishes he’d known when he started out in the industry.
Click Smarter, Convert Better: Tactics for Rising CPCs
Exclusive webinar collaboration between Kinase and Fresh Egg
Face to face - digital marketers in their own words
What really inspires Kinasers, how did they start out, and what are they working on now?
How Kinase uses and develops AI
Kinase grew by early adoption and rigorous testing of AI tools. Today, we test and also build AI-powered tools to get the most for our clients.
Get the most from Holiday peaks this year
We have put together a five point guide to steer peak planning with, from building awareness to some active ingredients from our agency playbook.
We are double finalists for Agency Excellence 2024
Kinase is very happy to be able to say that we are double finalists for Google’s prestigious Agency Excellence Awards EMEA.
What can digital marketers learn from the UK General Election?
Elections are marketing campaigns - with big consequences.
Humour in digital marketing - successes and pitfalls
When people are doom scrolling, will your funny ad suddenly lift them out of it? We explore humour in digital marketing.
Is AI Usurping the SERPs?
How is AI changing the search results experience - and what might it mean for advertisers?
Google Shopping Update Now Unrolling
Some confusing things are about to happen to Google Shopping, and it may not make much difference. What could be more exciting!
Fantastic Formulae and How To Use Them
Optimisation may be done by bidding algorithms, but there’s still data to crunch, ad copy lines to edit, and insights to be gleaned in a spreadsheet. So we’ve picked out some of the formulae we find most useful across Kinase.
That’s a wrap! Why is every business copying Spotify?
Privacy and consent define the modern internet - but if so, why is everybody so keen to share their Spotify Wrapped?